Private Label

You've seen it in Supermarkets across the country, everyone is starting to sell their own brand to supplement sales of the big names.  What's the big deal?  Why should you consider your own brand?  How can Raptis Coffee help you with your brand, or streamline your existing one?

Private label has proven to be a growth sector even in this down economy.  Consumers are more and more price conscious, and they are looking to the store brands for relief!  If you take pride in your stores, and and are careful in who you choose to manufacture your private label, you can create a great product that will get your customers coming back for more.

Traditionally private label can achieve a lower price point than the big brands.  This is possible because you are your own marketing.  Your brand awareness is already there, the customer is standing in your store after all!  On top of that, exclusivity is built in!  When your customers discover this great product, and they want more, they have to come to you!

Raptis Coffee is small enough to give your brand personalized attention, yet we are big enough to purchase coffee in truckload quantities.  We have over 15 years of experience packaging coffee under private labels.  We can match and streamline your existing label.  We can expand your product offerings with our Organic and Fair Trade certifications.  We can customize flavors to make sure you have a unique product that will keep the customers coming back!

If you're just getting started with your own brand, we can keep the overhead low with single bag label applicators using our stock single color bags.  We can print in monochrome on single color packaging film for single pot samples or for cases to use in your offices or cafe.  If you're ready to take the plunge and get real savings, we will work with our partners in the film converting industry to create custom packaging without the need for extra labels.  Full color bags or portion packs that will pop out on the shelves!